PODER INSURANCE - LOGO REDESIGN / WEBSITE BUILD

The Challenge:

Chad, the young, polite and extremely motivated owner of Poder Insurance, came to me with a generic, template-based logo that in my opinion, couldn't support his massive vision for growth.


His brief was simple: "Poder is more than just insurance. I want to build a brand."


The Pivot: Operating out of the same coworking space allowed for us to quickly make design decisions and thoroughly discuss the direction he envisioned, even involving his growing team of agents in the process.


During a sit-down meeting midway through the website development stage, Chad revealed that he is colorblind. This cleared up prior confusion regarding the brand color palette approval process and allowed us to immediately collaborate in person on a high-contrast design framework to ensure the visual identity was both accessible to the owner and impactful to the market.


The Solution:

 Together, we engineered a premium, versatile vector monogram—a modern "P/I" hybrid lettermark designed to project strength and professionalism.




The Impact: The new identity was built to scale fluidly across both physical and digital spaces. Working closely with him at all stages of the process, we have executed a comprehensive rollout encompassing storefront signage, interior wall murals, promotional banners, corporate apparel, business cards, and a custom website storefront. Our partnership continues to thrive as we transition into developing the brand's long-term digital marketing strategy.