PORTFOLIO — SELECTED WORK 2019–PRESENT

Ideas built with intent. Delivered into the world.

Every project here started as a conversation, a rough sketch, or a bold idea. What you're looking at is what happens when strategy, craft, and a healthy obsession with getting it right finally meet.

01 — BRANDING

Identity that holds up.

A logo is just the front door. The real work is building the system behind it — the type hierarchy, the color logic, the rules that make every touchpoint feel like it belongs to the same world. I build brands that hold together whether they're on a business card, a billboard, or a tote bag at a farmers market.

02 — WEB DESIGN

Sites that think and perform.

Every site I build starts with a strategy session, not a mood board. I map the user journey first — where they land, what they need, where they're headed — and then build the visual layer around that architecture. The design serves the experience, not the other way around.

  • Navigation structured around the buyer journey
  • Typography hierarchy mapped to content priority
  • Mobile-first layout decisions
  • Brand personality expressed through interaction details

03 — SIGNS & ENVIRONMENTAL GRAPHICS

Designed to be seen in the real world.

There's a particular kind of satisfaction in watching a file go from pixels on a screen to aluminum on a wall — the moment a vector curve becomes a physical edge in the world. I design signage and environmental graphics that survive the translation: legible at distance, precise in fabrication, and built to last past the install day.

04 — ILLUSTRATION

Visuals that tell the whole story.

Illustration is where strategy loosens its collar a little. I make custom imagery that carries a brand's personality further than photography alone — characters, editorial scenes, maps, and visual systems built with the same intent as everything else I make. It's still purposeful. It's just also fun.

05 — PRINT & APPAREL

Craftsmanship you can hold.

I take production quality seriously — from the paper weight on a business card to the ink density on a screen-printed tee. Every physical piece I design goes through the same scrutiny as the strategy behind it. Measure twice, print once. That's not just a motto; it's how I sleep at night.