Root & Rise Branding
Branding — Challenge: A new café lacked any visual identity and needed to stand out from established chains. Strategy: Built a warm, ownable brand system anchored in a custom wordmark and earthy palette. Outcome: Launch materials generated immediate social recognition and repeat foot traffic.
Harbor View Sign System
Signage — Challenge: A waterfront restaurant's signage was dated and invisible from the street. Strategy: Designed a bold channel-letter system with directional wayfinding that matched the upscale rebrand. Outcome: Foot traffic from street increased measurably within the first season.
Meridian Print Suite
Print — Challenge: A professional services firm's print materials lacked consistency and felt disconnected from their digital presence. Strategy: Developed a cohesive print system — cards, letterhead, and brochure — using a strict grid and two-color palette. Outcome: Client reported increased perceived credibility in sales meetings.
Tidal Crew Apparel
Apparel — Challenge: A marine charter needed crew uniforms that conveyed professionalism while surviving a saltwater environment. Strategy: Designed an embroidered badge-style logo optimized for fabric with high-contrast thread selection. Outcome: Uniforms doubled as word-of-mouth marketing with guests photographing and sharing the look.
Solis Studio Web Design
Web — Challenge: A boutique interior design studio had no online presence and was losing leads to competitors. Strategy: Designed a portfolio-forward website with a dark editorial aesthetic that let the project photography lead. Outcome: Organic inquiries began arriving within two weeks of launch.
Prism Mural Project
Artwork — Challenge: A co-working space needed a large-scale mural that energized the entry without feeling generic. Strategy: Developed an original geometric composition referencing local geography, scaled and prepped for direct wall application. Outcome: The mural became a brand asset — featured in press coverage and tenant recruitment materials.
Coastline Fleet Wrap
Signage — Challenge: A landscaping company's plain white vans were invisible on the road and did nothing to build brand recall. Strategy: Designed a bold two-color wrap system using strong typographic hierarchy and a simplified icon mark. Outcome: Multiple inbound calls attributed directly to van sightings within the first month.
Venue Gala Print Suite
Print — Challenge: An event venue wanted collateral that matched the premium price point of their private event packages. Strategy: Art directed a foil-accented invitation and program system with a refined typographic hierarchy and premium stock selection. Outcome: Venue reported the materials directly influenced booking decisions during venue tours.
Grounded Goods Packaging
Branding — Challenge: A small-batch food producer was selling at farmers markets with no cohesive packaging identity. Strategy: Illustrated a custom botanical badge mark and applied it across kraft paper bags, labels, and tissue to create instant shelf presence. Outcome: Retail buyers approached the producer at two markets within the first season, citing the packaging.
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